A public awareness campaign, “Stop the Texts. Stop the Wrecks,” aims to educate people that the type of overconfidence demonstrated by individuals who text and drive while driving is selfish and hazardous and that no one is exceptional enough to text and drive.
The advertisement leads viewers to the campaign’s new web site, StopTextsStopWrecks.org, where they can get further information and recommendations on quitting texting while driving. Shareable images and the content will accompany the new approach on the campaign’s social media channels on Facebook, Twitter, and Instagram (@StopTheTexts), with radio, outdoor, and digital assets published in the coming weeks to complement the new plan. According to the Ad Council’s approach, the PSAs will air in advertising time and space that the media have generously provided.
As a result of the Internet, we live in a world where multitasking is second nature and communication is instantaneous. Drivers become overconfident in their abilities to ‘safely’ text and use their mobile phones while driving as a result of this, as well as the urge to keep connected at all times. Many drivers assume that they may engage in risky driving behaviors such as “driving with their knees,” “glancing up and down from their phone,” or “making singing vines while driving,” however these drivers are typically unaware of the many dangers that these actions might pose to their safety. Every motorist must understand that any distracted driving is hazardous to their safety.
A campaign called Texting and Driving Prevention was launched in 2012 by the Ad Council in collaboration with the National Highway Traffic Safety Administration (NHTSA) to increase awareness of this potentially harmful activity among drivers. Driving distracted is always dangerous for every motorist, all of the time, as the ad demonstrates. No matter how “safely” people believe they can indulge in distracted driving, the activity is always dangerous and can result in serious fines and the drivers license privilege being suspended. For state specific driver license suspension information.